The Chief Financial Officer (CFO) in a company plays a vital role in growing the business. They’re responsible for overseeing the company’s financial performance, providing strategic advice to the CEO and other executives on financial governance and strategy, and making strategic financial decisions such as whether to invest in new products or markets, raising capital, financing growth, risk management or...

We are thrilled once again to share that Keeping Company has been selected as a finalist at the Australian Accounting Awards 2024. The Australian Accounting Awards is the premier celebration recognising the extensive skill and achievements of accountants and accounting firms across Australia, celebrating their dedication and outstanding efforts. Announced on Thursday, 9 May 2024, the roster of finalists boasts...

Navigating the world of business tax can feel incredibly overwhelming and confusing. Complex regulations, ever-changing laws, and the daunting prospect of audits leave many businesses wondering: how can we minimise our tax burden while remaining compliant? This is where the expertise of a Chief Financial Officer (CFO) is invaluable. Beyond traditional financial management, CFOs offer invaluable tax planning and tax...

To operate profitably and sustainably, a business needs to be able to not only monitor current financial performance but also anticipate future financial performance. This is why budgeting and forecasting are crucial components of strategic financial management. Budgeting involves planning a business’ spending based on estimated revenue, expenses and cash flow for a specific period, typically a year. Forecasting, on...

Financial modelling and financial analysis are like having a crystal ball for your business. They allow you to see into the future, predicting potential outcomes and making informed decisions about investments, growth, and resource allocation. These insights – typically uncovered by an in-house or outsourced CFO – will help you navigate the financial landscape with confidence, mitigating risks, maximising opportunities,...

In today’s dynamic business landscape, where technology is rapidly evolving, cloud accounting has emerged as the go-to solution for managing finances effectively. Traditional accounting systems simply cannot keep up with the demands of the modern business world. Why cloud accounting? Cloud accounting refers to the delivery of accounting services through the internet, utilising the cloud infrastructure. Essentially, it means that...

Small businesses are the backbone of the Australian economy. Over 2.5 million businesses (97.3% of all businesses in Australia) are small businesses. They create jobs, drive innovation, and contribute to the community. But running a small business can be tough. There are many things to juggle, from marketing and sales to customer service and operations. And on top of it...