By Tracy Miller
Nov 29, 2021
| External CFO

Is your business failing to reach its full potential? A lack of financial insight and governance could be the cause. The only way to grow your business, outpace your competitors, identify market opportunities and improve your business’ performance is by taking a strategic view of your financial position and using this information to drive critical business decisions.

Without a strategic financial approach, you’re essentially flying blind. You won’t have access to the right information to inform fundamental business decisions such as when to raise capital, which product lines to expand or phase out, whether to reduce headcount and much more.

How an outsourced CFO can help

In larger companies, the Chief Financial Officer (CFO) takes on the role of financial strategic advisor. In startups or small and medium sized businesses, too often there’s no one in the business who has the expertise or time to handle this important function. Too often, financial management is rudimentary only, focused on balancing the books or basic reporting, rather than on the bigger picture. This is a major barrier to helping a business reach its full potential.

For most startups or small and medium sized businesses, establishing a CFO role in the business is prohibitively expensive. However, not taking a strategic view of your business’ financial position is also expensive as more often than not it leads to lost income and opportunity. So, what’s the solution?

Through an outsourced CFO, you gain strategic financial expertise in your business for a fraction of the cost of recruiting a full-time CFO. Outsourced CFO services means you only pay for what you need, giving your business the budget flexibility without sacrificing on expertise. You also get access to multiple minds through a team of experienced and strategic advisors.

Is an outsourced CFO right for my business?

There are several signs your business may be ready for an outsourced CFO:

  • You have ambitious growth goals, but don’t feel fully confident about how you will achieve them
  • You don’t feel you’re armed with the right financial information to guide business decisions
  • You aren’t a financial expert and are concerned this could be holding the business back
  • You’re experiencing issues with cash flow, costs or profitability
  • You’re concerned you’re missing out on market opportunities

“Things had gotten too big for us to handle. For Cann Global to take the next step it was important we had an expert partner to handle our financials for us. This has had a huge impact. Keeping Company has assisted us in understanding the margins we are achieving and what we need to do to ensure the profitability of the business.”Marion Lesaffre, Chief Operating Officer, Cann Global

World-class business advisory services and CFO services

Keeping Company is an award-winning accountancy firm providing world-class business advisory services and external CFO services in Australia.

At Keeping Company, we’re not just accountants, we’re business people too. With years of impactful experience in navigating the market, we know what it takes for a company to build towards and achieve success. Unlike other standalone CFO services or business advisory services we offer an expert blend of strategic financial and business advice, grounded in real world business experience, to help your business achieve its goals.

Our advisors have built and grown several businesses. They offer real world expertise beyond just the numbers and genuinely understand the pressures, joys and risks of business. They aren’t just technical advisors, they’re strategic advisors. They help clients make actual commercial decisions, they don’t just scrutinise line items in a budget.

Our advisors can help you with every possible financial or commercial requirement from budgets, cash flow models, financial reporting, payment systems or structuring income, through to terms of trade with suppliers, supply chain issues, inventory issues, dividend structures, staffing, succession planning, raising capital, deciding when to fold or pivoting to a new business model.

Most small and medium sized business owners and entrepreneurs carry the weight of the world on their shoulders. By engaging our business advisory services and outsourced CFO services you gain a trusted partner to ease that burden and empower you to achieve your goals.

Keeping Company team

Sophisticated Financial Governance

In a constantly changing business environment, understanding how your business is performing in real-time is critical. Through the preparation of detailed budgets, re-forecasts and dynamic cash flow reporting you will always know how your business is tracking.

Strategic Commercial Advice

We are your trusted partner in helping your business reach its full potential. Our advisors will support your business through strategic commercial advice, structured monthly performance reviews, business analytics and attendance at board or management meetings as required.

Business Structure Advice

Whether you are setting up a new business or reviewing an existing structure we can help you to ensure you make the right decisions for tax planning, asset protection and succession planning.

Systems and Processes Optimisation

Through our detailed consulting and documentation process, we will work with you to re-engineer your core processes and systems to reduce overheads and drive efficiencies.

Raising Capital

We are experts in helping businesses raise capital through venture capital, private equity or debt financing. We can help you value your business, calculate your runway and meet the requirements of venture capital and private equity firms.

Tax Planning

Via our detailed reporting and forecasting, we will work with you to understand and manage your upcoming tax liabilities so your crucial cash flow can be protected, ensuring no more surprises.

At Keeping Company, we’re not just accountants, we’re business people too. With our counsel, your business can reach its full potential. 

We have a team of experts; Cloud Accountants, Business Advisors, Finance Specialists working together and ready to help, contact us today.

1300 533 787


For all media enquires please contact Tracy Miller, CMO, Keeping Company 0414 898 452.

The material and contents provided in this publication are informative in nature only. It is not intended to be advice and you should not act specifically on the basis of this information alone. If expert assistance is required, professional advice should be obtained.