Is your business failing to reach its full potential? A lack of financial insight and governance could be the cause. The only way to grow your business, outpace your competitors, identify market opportunities and improve your business’ performance is by taking a strategic view of your financial position and using this information to drive critical business decisions. Without a strategic financial approach, you’re essentially flying blind. You won’t have access to the right information to inform fundamental business decisions such as when to raise capital, which product lines to expand or phase out, whether to reduce headcount and much more.
In larger companies, the Chief Financial Officer (CFO) takes on the role of financial strategic advisor. In startups or small and medium sized businesses, too often there’s no one in the business who has the expertise or time to handle this important function. Too often, financial management is rudimentary only, focused on balancing the books or basic reporting, rather than on the bigger picture. This is a major barrier to helping a business reach its full potential.
For most startups or small and medium sized businesses, establishing a CFO role in the business is prohibitively expensive. However, not taking a strategic view of your business’ financial position is also expensive as more often than not it leads to lost income and opportunity. So, what’s the solution?
Through an outsourced CFO, you gain strategic financial expertise in your business for a fraction of the cost of recruiting a full-time CFO. Outsourced CFO services means you only pay for what you need, giving your business the budget flexibility without sacrificing on expertise. You also get access to multiple minds through a team of experienced and strategic advisors.
Keeping Company is an award-winning accountancy firm providing world-class business advisory services and external CFO services in Australia.
At Keeping Company, we’re not just accountants, we’re business people too. With years of impactful experience in navigating the market, we know what it takes for a company to build towards and achieve success. Unlike other standalone CFO services or business advisory services we offer an expert blend of strategic financial and business advice, grounded in real world business experience, to help your business achieve its goals.
Our advisors have built and grown several businesses. They offer real world expertise beyond just the numbers and genuinely understand the pressures, joys and risks of business. They aren’t just technical advisors, they’re strategic advisors. They help clients make actual commercial decisions, they don’t just scrutinise line items in a budget.
Our advisors can help you with every possible financial or commercial requirement from budgets, cash flow models, financial reporting, payment systems or structuring income, through to terms of trade with suppliers, supply chain issues, inventory issues, dividend structures, staffing, succession planning, raising capital, deciding when to fold or pivoting to a new business model.
Most small and medium sized business owners and entrepreneurs carry the weight of the world on their shoulders. By engaging our business advisory services and outsourced CFO services you gain a trusted partner to ease that burden and empower you to achieve your goals.
Our business advisory and outsourced CFO advisors have decades of experience within SME, large corporate, ASX and global listed companies to help you navigate your business.
In a constantly changing business environment, understanding how your business is performing in real-time is critical. Through the preparation of detailed budgets, re-forecasts and dynamic cash flow reporting you will always know how your business is tracking.
We are your trusted partner in helping your business reach its full potential. Our advisors will support your business through strategic commercial advice, structured monthly performance reviews, business analytics and attendance at board or management meetings as required.
Whether you are setting up a new business or reviewing an existing structure we can help you to ensure you make the right decisions for tax planning, asset protection and succession planning.
Through our detailed consulting and documentation process, we will work with you to re-engineer your core processes and systems to reduce overheads and drive efficiencies.
We are experts in helping businesses raise capital through venture capital, private equity or debt financing. We can help you value your business, calculate your runway and meet the requirements of venture capital and private equity firms.
Via our detailed reporting and forecasting, we will work with you to understand and manage your upcoming tax liabilities so your crucial cash flow can be protected, ensuring no more surprises.
There are several signs your business may be ready for an outsourced CFO:
“Things had gotten too big for us to handle. For Cann Global to take the next step it was important we had an expert partner to handle our financials for us. This has had a huge impact. Keeping Company has assisted us in understanding the margins we are achieving and what we need to do to ensure the profitability of the business.” - Marion Lesaffre, Chief Operating Officer, Cann Global
Keeping Company is trusted by many of Australia’s leading entrepreneurs and business leaders to take their businesses to the next level. We have an incredible track record of success.
Through our business advisory and outsourced CFO services, we’ve helped several clients achieve incredible growth goals. For example, we helped cult Sugar free foods brand Noshu grow nearly 1,500% in just 12 months. We’ve helped a dozen clients raise $77 million in funds and their total market valuation is now $387 million.
"We needed an accounting partner who would be a great cultural fit. One that understood our vision, was forward focused, smart and who would match our energy and passion. We met with several firms, but Keeping Company was the only one to tick all of the boxes and more.” - Rachel Bajada, CEO and Founder, Noshu
About Keeping Co.
We’re not just accountants, we’re business people too. With years of impactful experience in navigating the market, we know what it takes for a company to build towards and achieve success.
Since 2011, Keeping Co. have helped clients streamline their finances and deliver continuous value by providing high level visibility on business performance. Besides handling bookkeeping and tax work, we give real value to our clients by guiding them through their financial reports, enabling them to better understand how control their growth and take opportunities further and higher.
We empower our clients, walking them through the many accounting processes within their business structure and furthermore, we provide counsel and insights to help future proof their company.
For us, it has always been about helping companies not only achieve their goals but exceed them. We are dedicated to creating innovative bespoke accounting solutions for our clients using a suite of cloud based products to achieve customised top level views of the functions within their business. Our dynamic internal culture drives our team to unleash the potential of cloud accounting.
Our standard office hours are from 7:30am -6pm. We remain contactable till 10pm in order to cover operational time of most companies and provide service when you need it most.
On the cusp of exponential growth, cult Sugar free foods brand Noshu needed to up their financial game to take them to the next level. Find out how Keeping Company’s sophisticated financial governan...
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Our team of experts work together to provide cloud based accounting solutions that will empower your business.