Meaningful marketing and profitable brands – Introducing The Drawing Board

By October 3, 2017External CFO

The increasingly digital world can be a challenging place for brands and businesses. People have more choice, more control and more expectations. And less time, less patience and less trust than ever before. Enter Gareth Jones¬†and “The Drawing Board.”

“Meaningful marketing is about creating value first rather than simply trying to extract value. It means potentially reframing how you connect with your customers. Selling the problems you solve rather than just the products. Meaningful marketing involves 3 key areas of focus. Brand Philosophy, Customer Experience and ROI (Return on Ideas.)”

Gareth has an impressive background with 17+ years experience as a strategist in media and marketing, working with global brands through to local start ups.

“Some of the things I am grateful to have been involved with;
At my recent agency I developed and launched an innovation division to help uncover new partners to work with and new opportunities for growth.
New business team lead for multinational media agency working on pitches including BMW, Diageo and Kraft Heinz.
Created the B2B brand philosophy and positioning for the Multi Channel Network
Cowrote and presented (with Viacom) a landmark research paper on the Modern Australian Mum and the impact of technology.
Helped implement Nine Entertainment Company’s cross platform sales brand “powered”
Currently working with 2 Australian start-ups helping them launch
Regular lecturer and mentor at TAFE NSW
Guest lecturer at UTS
Graduate of Seth Godin’s “altMBA”
Graduate of Seth Godin’s inaugural “The Marketing Seminar”

You can read more about Gareth and his accomplishments here.

Or get in touch to discuss how he can help your business with services like;
Marketing innovation
Digital and social strategy
Implementation management and measurement

The Drawing Board
M: 0400 395 354
www.thedrawingboard.com.au

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